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Sep 16 10

The Raymarine Raychart 435 GPS Receiver

by Capt. Samarth Singh

Marine Navigation has come a long way since Dead Reckoning, Inertial Navigation Systems and VHF Applications. The Ultra High Frequency backed Global Positioning System has made it possible to plot you within 10 meters of your actual position (3 feet with DGPS support) with a feed from just 3 of 24 dedicated satellites.

The Raymarine RC435 is an interactive GPS receiver featuring a high resolution color display, point and shoot navigation and vector cartography. The RC435 using its proprietary SmartRoute technology automatically allocates waypoint from previous tracks, which makes chart work much easier. The device can store 500 waypoints and 20 routes, and comes with an expandable memory slot. No doubt a true chart plotter, Raymarine’s even managed to duplicate the traditional marine chart colour scheme.

Unboxing the Raymarine RC435 is a pleasant surprise since they’ve catered for a lot that’s been over looked earlier by way of the bundled protective front cover and external antenna for indoor use though not many users have had an issue with capturing a feed.

As against its competitors and other similar GPS Chart plotters the Raymarine RC435 is most preferred for its 6 inch Direct Sunlight Viewable Display which minimizes glare making it an ideal choice for open cockpit and main deck usage. The display is robust and water resistant. Another quirk with GPS receivers is that the vessel orientation symbol in the centre often disappears at high zoom factors, which tends to make the user lose his bearings momentarily; the RC435 has rectified this. There aren’t many aftermarket accessories available for the Raymarine Raychart 435 barring a few carry cases and screen protectors which makes it all the more evident that this little device is all you need on your next marine expedition. There’s a lot more to be said about Marine GPS Receivers and Chart Plotters, this is where we sign off though. Ahoy!

Sep 16 10

What is Brand Identity Management?

by Capt. Samarth Singh

Brand Management is essentially improving a company’s or individual’s image and visibility by applying a host of marketing techniques. The intention is to increase its visibility to prospective clients and attract more hits on the customer front through plausible convincing. Brand Management firms like Hybrid Content seek to improve brand image by bridging the gap between the service provider and a prospective client. This can be achieved by various techniques, some known and some innovated, based on the client’s budget. Some of the more known ones are Brochures, Websites and in today’s market, Network and E-mail marketing. One must be certain that a Brand Management company like Hybrid Content has the required language skills and marketing acumen and experience to improve your brand image.

Brand Management if tackled correctly can improve sales and visibility to a very large extent. The internet has opened up avenues to international exposure, ones just needs to learn the tips and tricks through Brand Management. Brand Management on the whole can be a very exciting exercise for both the Brand Managers and the Clients since you literally see a marketing project come alive with multiple brains in the picture and creativity at its best